Magento 1 & 2 Catalog Search vs. Tagalys Search: Which one wins?

October 11, 2017

kattukaran

When almost all of the world is buying everything from shoes to washing machines online, it calls for stepping up your efforts for your Magento eCommerce store. An often ignored but important part of an eCommerce store is the search function. Did you know that up to 43% of the visitors to your store will immediately use the search box?Today, Magento, Shopify, and BigCommerce are three of the most popular eCommerce platforms for retailers to build their online stores. If you are using Magento 1 or 2, then here's a bitter truth: the inbuilt Magento catalog search is not good enough to get conversions! Shocker?Read on to learn how you can improve Magento Search by using a Magento search extension, Tagalys.

What is the importance of eCommerce Search?

On-site customers who type and search a product are 216% more likely to convert! They also tend to spend 2.6 times more! That's how important eCommerce search is. It helps with:

  • Higher conversion rate thereby reducing Customer acquisition costs
  • Product discovery
  • Product promotions
  • Understanding of customer needs
  • Market research

& more.

Comparison between Magento Catalog Search & Tagalys Search

Search FeatureTagalys Smart SearchMagento Catalog SearchPersonalized Site Search ResultsYesNoSite Search Results Sorted By Location-Based AnalyticsYesNoSite Search Results Sorted By Store-Level Analytics (Trending)YesNoeCommerce Search MerchandisingYesNoeCommerce Pinned SearchYesNoeCommerce Popular SearchYesNoSearch Suggestions (Product & Text With Auto-Complete)YesNoIntuitive SuggestionsYesNoSynonym-Optimized Search ResultsYesNoQuery-Stemming, Spell Check & Fuzzy SuggestionsYesNoPartial Search ResultsYesNoDetail Reporting For SearchYesNo'No Results' RecommendationsYesNo

Relevant search results vs. Trending search results

The best way to improve your Magento search is to use Magento smart search extensions. Here you'll know in detail exactly how Tagalys can help you take your search functionality to the next level!

1. Data-driven & conversion-optimized search results sorting

You can improve the search results product sorting by leveraging the eCommerce store data. This can be done dynamically and continuously without the use of external help. Tagalys auto sorts products that are more likely to sell based on its proprietary 'Trending' algorithm.

2. Popular & Pinned Searches

Do you need to promote a certain product to suit your marketing or merchandising strategy? With pinned searches, you can pin search terms to your search bar. You can also aggregate the top 10 popular search queries by volume, which are displayed when a potential customer clicks on the search bar.

3. Intuitive Visual Product & Text Suggestions

When your customers start to type, Tagalys shows text and product predictive suggestions that they can click on and search. This auto-complete feature not only is a way to improve search efficiency but also one to improve the user experience.

4. Full-Fledged, Intelligent eCommerce Search Merchandising

To survive in the competitive eCommerce world, your store needs to be equipped with more than relevant or fast search functionality. With Tagalys's site search merchandising, you can utilize the power of human + machine intelligence and improve your revenue. You can promote hero products by pinning them to the top of the search results.

5. Query Synonyms & Partial Search Results

One customer might call "pants" as "trousers," but your catalog data might only have the word "pants." This might lead to "No Results," and your customer might bounce off. Tagalys allows synonym-search to promote product discovery.You can also show partial search results to your customers to stay away from the "No Results" page when there are no exact product matches.

6. Query Stemming & Spell Check

Auto-correction of spelling errors that might lead to zero results is yet another smart feature you can tap into with Tagalys.

7. Detailed reporting for actionable insights

Want to make better decisions? Get actionable insights using Tagalys's Search performance reports and know what's working.

Tagalys: Set the bar high

With Tagalys, you can go beyond just relevant search.The power of intuitive and data-driven search helped EVEREVE, a US fashion retailer, increase its search conversion by 82%.Get in touch with us today to know more!

Here is a quick video that gives an over of the Tagalys search.

[embedyt] https://www.youtube.com/watch?v=T2SHgoDfx-8[/embedyt]

Trusted by retailers worldwide

Vanja S

Sheike

"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."

Ryan R.

Camilla

"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."

Rafaelle C.

Blue Bungalow

"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"

Tiarne Warren

Meshki

"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."