No matter how awesome your eCommerce search engine is, there are going to be instances where you will show the visitor "No products were found for that query", or the world knows it a "No results page". Our data shows that typically less than 4% of all search queries show this message. This 4% can be further broken down by the type of query. Let's assume monthly search volume is 10000, hence 400 queries have no product results to show.
In these 400 search queries, 50 of them are tied to content related searches like "Order number", "FAQ", "Size graph". The other 350 are tied to queries where Tagalys would have shown products if the retailer carried them. It is these 350 queries that we now tackle with product recommendations on the no results pages.
At Tagalys, we realize that almost 99% of the visitors who ended up seeing the "No results" page, were first-time visitors. These visitors either do not have a clear understanding of what is being carried by the retailer or are just browsing. Hence the product recommendations, are a quick way to keep them engaged. This is very much productive than showing a message, which gives them no opportunity to interact further.
Image source: Place of Origin
Image source: Hips and Curves
At Tagalys, we started with showcasing Best Sellers, New Arrivals, Top Viewed & Trending. The strategy behind these recommendations was to quickly give the visitor an overview of what is being carried by the retailer. We did not choose the personalized recommendations, as it works best with data. But with limited or no data, it might actually be a turn off than a source to continue engagement.
Now you can leave the "No results" page without any change. It will not negatively impact your conversion rate, but showing product recommendations can only potentially improve your conversion rate marginally. We say marginally cause it will only impact the 4% of visitors that are exposed to this page. With Tagalys, we leave no stone unturned to help you improve your conversion rate.
You can also track the impact of the "No results pages" with our reports, to validate if they help increase visitor engagement & conversion.
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in e-commerce site search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
Vanja S
Sheike
"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."
Ryan R.
Camilla
"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."
Rafaelle C.
Blue Bungalow
"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"
Tiarne Warren
Meshki
"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."