Here's a scenario that may be happening with your e-commerce platform. Customers land on your website or app and look out for something they want to buy. The first few products they see aren't something that helps them decide to make a purchase. Because these are the times with short customer patience, they leave your website and probably choose your competitor over you. For you, this is bad. How do you change this? With advanced product sequencing.80% of the visitors bounce after the first three scrolls on a listing page. An important part of online product merchandising, advanced product sequencing will help you sequence your products to give your customers what they want. It helps with product discovery and ultimately helps with conversions.
Advanced product sequencing is the act of sequencing the products on your product listing pages, filtered by different attributes or tags like product type, product colours, trending score etc. It is automated, can be applied to any of your product listing pages and is fuelled by the use of artificial intelligence combined with human intelligence.
Offline merchandising was a thing much before e-commerce came into the picture. Offline merchandisers either arrange their products by what's most visually appealing or by what's hot-selling (think of supermarkets). Similarly, you can do the same and more for online merchandising through advanced product sequencing.
By implementing Tagalys' advanced product sequencing solutions, you can get a host of benefits. Here's why:
There are no limits to what you can do with advanced product sequencing. Want to display products that are ideal for a festival or occasion? Want to promote your choice of products by type, colour, price, trending score and more? You can do it all. You can align your listing pages to your merchandising strategy effortlessly.
A high bounce rate is because the visitor experience is not satisfactory. A visitor spends approximately 5 minutes on a retail website. That's all the time you have, to convince them to make a purchase. With advanced product sequencing, you can control what you want to show and improve the visitor experience. For example, one way to do that is to show trending products first or new arrivals first.
Advanced product sequencing is data-driven, offering performance insights. Intelligent AI allows for effective and efficient product sequencing that is appealing to your customers. It has dynamic product sorting capabilities.
With a low bounce rate, your customers tend to scroll longer because they something they are interested in. They discover more products this way. You can also promote products that are usually deep inside your product listing page for a certain category. Advanced product sequencing also improves click-through ration (CTR), by 25%.
You don't need to have any IT knowledge and don't need to contact IT support every time you need to make a change on your product listing page. It is simple and can be done in a few steps, in a few seconds. Tagalys reduces manual efforts by over 80%.
You can tweak your digital marketing campaigns faster, and there is more room for improvement with advanced product sequencing. Let's say you are running a campaign for Valentine's Day. You can sequence your products by the colour red or any other attribute that is vital to your campaign. You could also easily change the hero product by pinning it or simply dragging and dropping the desired product to the top.
Tagalys helps retailers improve their merchandising ability which in turn improves the product discovery of their visitors. As they discover more products of interest, more likely is they make a purchase. The conversion rate of the eCommerce store thus depends on the merchandising ability it has. As the conversion rate increases, it also reduces customer acquisition costs (CAC). Apart from these benefits, merchandising solutions like Tagalys increases productivity by offering intuitive tools that literally finish the job within seconds.
Tagalys' eCommerce merchandising solutions offer you the chance to utilise the potential of advanced product sequencing for your e-commerce platform. To understand how to go about it, all you need to do is schedule a demo.There are many reasons to opt for advanced product sequencing, none to give it a miss. It is a must to improve your online merchandising strategy if you want more add-to-cart-actions, higher product discovery, lower bounce rate and a better CTR.
Vanja S
Sheike
"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."
Ryan R.
Camilla
"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."
Rafaelle C.
Blue Bungalow
"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"
Tiarne Warren
Meshki
"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."