e-Commerce Site Search Review: Urban Ladder

tagalys

April 1, 2023

Min read

Urbanladder.com is one of the leading venture funded curated online furniture sellers in India.

Yesterday I met with Ajay (Advertising professional) regarding a new Tagalys initiative, and he enquired if we powered Site Search for Urban Ladder. Unfortunately, we do not. Their engineering budgets, allowed them to build, manage & continue innovating their site search needs. But the conversation with Ajay led to him sharing frustration in his search experience. Because he expected more as available in leading sites like Amazon.com. And add to this he was engaging with Urban Ladder via a mobile device, this frustration multiplies. Digging deeper, he shared specifics of what was missing. So we thought we share this feedback with the engineers at Urban Ladder. This can help them continue working towards delighting their online visitors.

SEARCH BAR design (4/5)

Both mobile & desktop versions have an expanded search bar, that is visible to visitors on the home page & other product listing pages. A more central location of the search bar will be helpful. This will trigger a clear call to action to nudge visitors to Search quickly, discover products and engage with Urban Ladder.

Search Suggestions (3/5)

As the visitor continues typing the search query, Predictive suggestions are generated. UL either runs the partial query through historical searches, inbuilt suggestions or a combination of both to show a prioritized list of 8 completed suggestions. On the outside, this checks the box. But the key metric is the CTR from suggestions to listing page views and let's assume this is also done by the team.

What could really improve is the way the suggestions are presented to the online visitor. It does not break down the suggestions into a category, subcategory or other attributes that matter to the visitor, thus preventing any chance of a search results drill down, thus shortening time to product discovery.

RECENT SEARCHES (1/5)

Only available on the mobile app.

SEARCH RESULTS (2.5/5)

80% of visitor are likely to engage with less than 3 actions (scroll, sort, filters) on any listing page pages. It is critical to utilize segment analytics of engagement data to understand and predict what visitors want. That prediction when applied to each search query, shows the products in the order of highest probability of conversion, thus increasing the products viewed from search results.

At Urban Ladder keyword relevance plays a big part as products are displayed in the search results if the keywords are available in the product table. There is no filter being applied at the Search or options to drill down the search results. The default sort is called "Recommended by" which we assume considers engagement data across the site for a period X.

This is not a great strategy for UL as most search results will lead to a large number of product listed, thus requiring users to use Filters quickly drill down, but unavailable hence leading to bounce. This visitor behavior will also be higher on mobile devices. A few examples

Search for "Coffee table" when sorted by Price.

A search for "Study Table" when sorted by New Arrivals

UL should allow visitors to drill down into a category or subcategory right from the Search Suggestions or from a filter in the search results page. When Sorts or Filters are applied, the quality of search results displayed will improve.

FILTERS (1/5)

The only available filter is the price on desktop & mobile. While the price is a critical filter, its value is eroded when the search results are no longer relevant on the application of the price filter as seen below. In the category of Home decor / Furnishings, we recommend adding filters like Category, Sub Category, Fabric, Material, Color, Discount/Savings as a bare minimum, to help visitors quickly drill down and find something of interest to them.

SORT OPTIONS (4/5)

All obvious sort options expected by visitors are available although it is unknown why "Sort by Discount" is only available in the mobile app. The default sort option is "Recommended" which we assume is a product sorting based on some form of visitor engagement analytics over period X for the search query.

Stemming (5/5)

Visitors search the same products in the singular & plural forms and others.. Urban Ladder has enabled stemming to showcase the same search results for both.

Spell Check (0/5)

An easy to implement the feature, helpful to visitors but not implemented.

Overall Urban Ladder scored 2.3/5.0 in our review. This means while Urban Ladder is converting visitors to customers, but there is room for improvement to

Convert more visitors to customers through the Search funnel
Reduce Time to transact
Reduce bounce sessions in Search results

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

The Evolution of KYC

KYC is a fundamental regulatory requirement aimed at preventing money laundering, fraud, and identity theft. Historically, KYC involved manual verification processes that required customers to submit physical documents, leading to delays and potential errors. The advent of digital KYC has transformed this space, enabling faster, more accurate, and seamless verification processes.

Image courtesy of Vlada Karpovich via Pexels

Vision and Approach

Neokred is at the forefront of this digital transformation, offering cutting-edge solutions that simplify and streamline KYC procedures. Their approach is rooted in leveraging advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain to create a secure, efficient, and user-friendly KYC process.

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Key Features of Digital KYC Solution

AI-Driven Verification
Neokred uses sophisticated AI algorithms to verify customer identities in real-time. By analyzing patterns and detecting anomalies, AI ensures that only genuine documents are accepted, significantly reducing the risk of fraud.
Seamless User Experience
The platform is designed with the end-user in mind, offering an intuitive interface that guides customers through the verification process effortlessly. Users can upload documents, capture selfies, and complete verification steps from the comfort of their homes.
Blockchain Security
Blockchain technology enhances the security of KYC data by creating an immutable ledger that is resistant to tampering. This ensures that customer data is protected and can be audited with transparency.

Success Stories

Conclusion

Digital KYC solution represents a significant leap forward in the way businesses approach identity verification. By harnessing the power of AI, blockchain, and seamless integration, not only simplifies the KYC process but also enhances security and compliance. For businesses looking to stay ahead in a competitive market, embracing innovation could be the key to unlocking greater efficiency, cost savings, and customer satisfaction.

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