Having an intelligent eCommerce site search engine like Tagalys by itself is no silver bullet. The engine has to be used by visitors, only then can it analyze data and continue building intelligence to deliver the results expected of it. So what drives conversion or CTR to view products, besides the search itself.
Post integrating an intelligent search engine, retailers should make a change in design to ensure visitors coming back take notice of the design change, calling them to try the new search functionality.
Image source: Zaamor
Now that you have made a change in design, it has been proven that unless a distinct call to action button is used to trigger your visitor's click behavior, they are still less likely to search and maximize the usage of the engine.
Image source: Hips and Curves
Always ensure the search results have the most relevant filters to allow your visitors to quickly drill down. This is important, cause on mobile devices they are likely to view 2 to 4 product impressions per screen. Even if your catalog has less than 50 products per category, that could take 10-page scrolls to full view. Also filters help visitors find products that may not be visible easy to group together. For example, products priced between $25-$50, or fabric = Red, Only full sleeves, etc.,
You do not need to have all possible sort options, but some of the basic must-haves are Price: High to Low, Price: Low to High, New Arrivals. The rest are optional like Name: Ascending/Descending, Sort by Brand name, etc.,
After having all these in place, you have to review the analytics on a weekly/monthly basis looking at rolling averages, to see if you are making progress to metrics like searches/visitor, product views per search session, click depth, etc.,
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in eCommerce Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
Vanja S
Sheike
"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."
Ryan R.
Camilla
"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."
Rafaelle C.
Blue Bungalow
"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"
Tiarne Warren
Meshki
"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."