Pinning is an effective merchandising strategy that can significantly enhance the online shopping experience for customers while boosting sales of online retailers by strategically highlighting or promoting specific products to a desired position. Online retailers often use it to draw attention to popular, new products, or high-profit margins. By pinning these items to the top of a page or featuring them prominently in search results, online retailers can increase their visibility and improve their chances of purchasing these products. In this article, we are going to discuss pinning in general, and the benefits of pinning products in your eCommerce.

Benefits of pinning products

Product pinning can help both the online store and the customers in a number of ways. Here are some ways that pinning products can improve the eCommerce experience:

Higher visibility

When products are pinned to a prominent location on the site, they are more likely to be seen by the customers. This helps increase the visibility of products that may not be as prominently featured in other areas of the site.

Enhance user experience

Pinning products in a visually pleasing way can enhance the user experience for the visitors. By displaying products in an organized and attractive way, customers are more likely to continue browsing and exploring a range of products. This increases the likelihood that they will make a purchase.

Improve conversions

Pinning products, especially new arrivals, popular, seasonal, or highly-rated products can encourage customers to be aware of the overall collection offered by the brand. This is because customers are more likely to trust products that have been considered by others. They can compare what may be best suited for them based on availability, colors, price offering, and others.

Encourages repeat visits

By consistently pinning new and interesting products, eCommerce sites can encourage customers to return. This allows customers to see what is newly offered by the brand. This helps to build customer loyalty and increases the likelihood of repeating a purchase.

Highlights promotions

Pinning products that are on sale or part of a promotion can help draw attention to these offers. Scheduling pinned products during seasonal sales or clearance sales can be of great help as it eliminates manual efforts of keeping the page dynamic. Search engine results pages for dynamic pages rank them higher and generate more traffic. Scheduling pinned products helps to keep the product sorting dynamic on the page and makes it more personalized to visitors.

Beyond basic product pinning – Smart Pinning

Online retailers are aware of why product pinning is an effective merchandising strategy. Yet, the majority of merchandisers are more concerned in understanding how feasible pinning is for eCommerce.

For instance, an online retailer wants to pin certain products that are relevant for Christmas. Among those pinned/promoted products, if there are products that are out-of-stock, it would defeat the purpose of arranging/ pinning products in the desired order.

In order to give online retailers more control over pinned products and to save them significant time, Tagalys introduced a feature called Smart-pinning.

Using Smart pinning one can set the condition to exclude out-of-stock (pinned) products. This will result in displaying pinned products that are only in stock and exclude out-of-stock products. Similarly, Smart Pinning supports any such condition on pinned products based on the prerequisites of a retailer which supports and enables flexibility to overall merchandising strategy.

Smart pinning can enhance user experience and online merchants will have more effective product handling.

In a nutshell

Pinning products on an e-commerce site can provide numerous benefits that can help online stores from increasing visibility to customer satisfaction. If you’re looking for a pinning solution for your eCommerce store, Tagalys’ Smart Pinning feature can help you effectively merchandise collections and elevate your online presence.  With Tagalys, you can easily showcase your products in a visually appealing way, optimize your product discovery, and provide your customers with a seamless shopping experience. To learn more about how Tagalys can help you improve your pinning strategy, visit our website today and schedule a demo.

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