Visitors with intent to purchase prefer Site Search to discover the products of interest. Also, visitors on mobile, have a higher inclination to search, as it reduces the time to discover products. But, every eCommerce store records between 12% to 21% of search results without any products. This is because the store does not carry products that match the query or the products are available but defined as something else in the product catalog.
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An empty ‘No Results’ page offers nothing to visitors and negatively impacts the store revenue. It increases the bounce rate and thereby increases customer acquisition costs. Hence addressing these ‘No Results’ is vital as they have the potential to bring additional revenue.
The following are some of the ways to effectively reduce “No results”
1. Spell Check
On average, about 3% of mobile visitors are unlikely to find products as they are prone to spelling mistakes. Also, visitors on other devices when in a hurry tend to make spelling mistakes. An auto-spell check feature helps to auto-correct and display the right results.
2. Synonyms
A salesperson in an offline store has the ability to understand queries that share the same meaning. Hence even when visitors ask for the same product with a different query, the salesperson shows them the right products. This feature in the online stores is called the 'eCommerce Search Synonyms’
Example: Online shoppers ask for the same product in different words e.g., Rugs vs. Carpets, Pants vs. Trousers
3. Partial Match Results
Consider a visitor in an offline store asking for a ‘Black and white striped sleeveless dress’ and if it isn’t available, the salesperson will definitely suggest other closest matching dresses. This ability to suggest the closest alternatives in eCommerce is called a “Partial Match”. Some search queries by the visitors are specific such that they do not exactly match the product catalog. This feature eliminates a ‘No Results’ page and helps to engage the visitors.
4. Search Redirects
‘No Results’ queries can either be redirected to a relevant search query that matches the words in the search index or they can be redirected to any other URL that the merchant feels is best suited for that query.
Example: If the catalog does not contain BRAND ‘A’ and if you would like to suggest Brand ‘B’, then you can redirect Brand ‘A’ queries to a Brand ‘B’ product listing page.
5. No Results Product Recommendations
Displaying smart product recommendations instead of an empty page is known as ‘No Results Recommendations’. There is a higher probability that the potential visitor might be interested in other products at the online store.
The No Results page recommendations can be best used by displaying different segmented carousels each containing a particular set of products. Example - Best Sellers, Top Discounts, Biggest Savings, New arrivals, Most Viewed, etc.
Tagalys
Rated 4.8/5.0 at G2, Tagalys is an Intelligent Site Search solution for Magento eCommerce. Tagalys provides value-based pricing to its customers. This means the more they search the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not searches.
Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent search conversion, increases customer ROI.
Other solutions from Tagalys include Product Listing Page Merchandising and Product Recommendations in ecommerce. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60%, and quashing human errors. To know more about our solutions and features, get in touch with us now.
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