Importance of Synonyms in eCommerce site search

Shane

April 1, 2023

3 min read

In an era of offline vs online retail, the conventional stores always have a natural advantage over understanding the visitor's query and displaying the right products. This is because of human intelligence.

For example, in an offline store, a visitor with the intent of purchasing 'pants' could ask for it in different words namely 'pants', 'trousers', etc. These words share the same meaning and are called synonyms. The salesperson has the intelligence to understand that both words refer to the same intent and he/she gets the right products for the visitor. But in the case of online stores, the system would display results only if the search query matches the words in the search index.

Importance of Synonyms in eCommerce site search

(The above image explains the difference in the results because of a lack of synonyms. There are only 5 results for 'trousers' but whereas 1109 results for 'pants')

Synonyms increase Click Through Rate (CTR)

Visitors with intent to purchase mostly prefer eCommerce site search to discover the products of their interest. These visitors always tend to input the queries in the way they think and expect the system to provide results. It cannot be expected of the visitors to input the queries in a way that it matches the words in the search index. Hence, adding synonyms to the search index helps close the gaps in poor search results. This allows online stores to engage with more visitors and drive their Click Through Rate and eventually Search conversion, due to a reduction in the percentage of "No results"

Types of synonyms and the ways to manage them

The first step in managing synonyms is adding generic synonyms to the system dictionary. For example in fashion eCommerce, pants vs trousers, full sleeves vs long sleeves, etc are common synonyms.

benefits of Synonyms in eCommerce site search

(Search results powered by Tagalys with synonyms feature showing exact results for 'full sleeves' and 'long sleeves')

The next step is to analyze the "No results" report and add synonyms from it. This report could have details of products available in the catalog but are searched with alternate words. Those words can be added to the synonyms list. Spelling mistakes need not be added as synonyms as they are taken care of by the spell-check function in Tagalys.

Visitors also tend to shorten or expand their search queries and expect the system to provide results. Example. camisole vs cami, Run vs. Running, etc., These are the stemmed version of the words where the prefix & suffix are different. Products like Tagalys comes built-in with stemming in Search, hence these words need not be added as synonyms

Get Tagalys and make your eCommerce store smarter with our Site search product. To know more about our solutions and their features, get in touch with us now.

The Evolution of KYC

KYC is a fundamental regulatory requirement aimed at preventing money laundering, fraud, and identity theft. Historically, KYC involved manual verification processes that required customers to submit physical documents, leading to delays and potential errors. The advent of digital KYC has transformed this space, enabling faster, more accurate, and seamless verification processes.

Image courtesy of Vlada Karpovich via Pexels

Vision and Approach

Neokred is at the forefront of this digital transformation, offering cutting-edge solutions that simplify and streamline KYC procedures. Their approach is rooted in leveraging advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain to create a secure, efficient, and user-friendly KYC process.

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Key Features of Digital KYC Solution

AI-Driven Verification
Neokred uses sophisticated AI algorithms to verify customer identities in real-time. By analyzing patterns and detecting anomalies, AI ensures that only genuine documents are accepted, significantly reducing the risk of fraud.
Seamless User Experience
The platform is designed with the end-user in mind, offering an intuitive interface that guides customers through the verification process effortlessly. Users can upload documents, capture selfies, and complete verification steps from the comfort of their homes.
Blockchain Security
Blockchain technology enhances the security of KYC data by creating an immutable ledger that is resistant to tampering. This ensures that customer data is protected and can be audited with transparency.

Success Stories

Conclusion

Digital KYC solution represents a significant leap forward in the way businesses approach identity verification. By harnessing the power of AI, blockchain, and seamless integration, not only simplifies the KYC process but also enhances security and compliance. For businesses looking to stay ahead in a competitive market, embracing innovation could be the key to unlocking greater efficiency, cost savings, and customer satisfaction.

IN THIS ARTICLE

Synonyms increase Click Through Rate (CTR)

Types of synonyms and the ways to manage them

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(The above image explains the difference in the results because of a lack of synonyms. There are only 5 results for 'trousers' but whereas 1109 results for 'pants')

Synonyms increase Click Through Rate (CTR)

Types of synonyms and the ways to manage them

The first step in managing synonyms is adding generic synonyms to the system dictionary. For example in fashion eCommerce, pants vs trousers, full sleeves vs long sleeves, etc are common synonyms.

(Search results powered by Tagalys with synonyms feature showing exact results for 'full sleeves' and 'long sleeves')

Get Tagalys and make your eCommerce store smarter with our Site search product. To know more about our solutions and their features, get in touch with us now.