Visitor data plays a very crucial role in analyzing and merchandising products in your eCommerce store. However, once you have merchandised the products based on past data, how sure are you that it is resonating with the current visitors?What are Product Metrics?‘Product Metrics’ is a feature from Tagalys that helps merchandisers evaluate, analyze, and visually merchandise categories or collections to further their merchandising goals. It helps them understand if their merchandising strategies on categories or collections are influencing the Click Through Rate (CTR), Conversion, ATC, or other leading metrics relevant to their business.As a merchandiser, if you believe ‘Add to carts’ or ‘Click Through Rate’ is the most important metric to evaluate the effectiveness of your category or collection merchandising strategies, you can instantly enable those metrics and evaluate the causal effects of your merchandising strategy. Tagalys offers page and store metrics for each product segmented across 7, 14, and 30 days. Each of these engagement metrics like views, conversion, CTR, and much more help you gain insights into the product across the store or for that individual category or collection. This will help you understand if the existing category merchandising strategy is working for visitors at your online store.How to enable Product Metrics? To enable Product Metrics in Tagalys, you can spot the ‘gear’ icon on the right corner of the page. When you click on it, a pop-up window opens up. Choose the metrics you want to enable and you can view them on the sorting page.
You can choose various Metrics like Add to Carts, Click Through Rate, Units Sold, Revenue Discount Amount, Discount Percentage, etc.
How to use Product Metrics?Once you have enabled Product Metrics and chosen the ones that you feel will help you analyze visitor data, you can see a horizontal scroll below the products on the right side of the screen.
When you click on the right arrow, all the Metrics chosen by you will be displayed.
For instance, you have pinned a few products to remain on top of a category or collection, based on past visitor data, or marketing needs. By analyzing product metrics for these products, you can evaluate if the digital real estate occupied by these products is giving your business the returns your expected. However, if your merchandising decision does not lead to visitors clicking on those products, it will impact the revenue. With the help of ‘Product Metrics’, you can analyze the performance of the product with your current visitors in the context of the category or collection specifically. It is in the best interest of the business that the products that are visible across the first 3 page scrolls are the ones that resonate the most with them, in order to engage them.Because, unless your visitors engage (leading metrics) with a product, it is quite unlikely they will buy a product (lagging metrics).To learn more about merchandising for your category or collections, please visit Tagalys Merchandising.
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