Merchandising is the practice that contributes to the sale of products to a retail consumer. It refers to having a variety of products available and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The keyword here is to stimulate interest and this applies to online shopping. While Merchandising spans a variety of activities, we will talk about a few key activities in a series of posts. This one is about Product Curation.
As an online merchandiser, you will need to rely on a data engine to decide how to display the hundreds of products in each aisle or category page in your online store. While a data engine will be applicable over 70% of the time, many a time, you have insights into products that your online store might not. Hence be being able to promote, curate or move those products to the top of the page is a way stimulates interest
Your online store is marketing on many channels; social media, blogs, advertising, etc., and you are observing how visitors are interacting with your brand. Let's say on Instagram, a particular product has garnered more interest than it has at your online store because a celebrity wore something similar, this is a reason why you will want to promote that product across pages, so when the same visitors come back to your online store, it stimulates interest and that can influence sales. The data in these external channels are forward-looking and needs to be complemented inside your online store.
The easiest way to curate is to find that individual product that gathered external interest and promote on the home page. Easy, but not effective. Experts do a few activities once they see an external trend and want to push that to their online store. They start by identifying the products that gathered external interest. And find out what are the attributes of that product to know what else can be promoted. To find these products, you could again use the search API or the similar product recommendations API from Tagalys. Identify the best channels to promote these products when the visitors arrive at your online store - Homepage, Category Pages, Search and ensure to promote all products that match these attributes. At Tagalys we provide curation capabilities across all our tools like Search & Category pages that makes this task visual, instant &; data-driven.
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
Connect with us on Twitter or LinkedIn; let us know how you carry these tasks today. If you want to try Tagalys for a free trial, you can signup here
Vanja S
Sheike
"Tagalys makes merchandising effortless. Their data driven sequencing and sorting drastically improves our effectiveness. Tagalys takes the guesswork out of merchandising and product recommendations."
Ryan R.
Camilla
"I love that Tagalys listens to customer needs and has an innovative + agile team around them which can support addressing those needs and adding improvements to the roadmap."
Rafaelle C.
Blue Bungalow
"Tagalys is the powerful and reliable data-driven solution that we were looking for when it came to search & merchandising for our Shopify Plus store. There is no limit as to how custom you can get with your merchandising, which is exactly what we were after!"
Tiarne Warren
Meshki
"The dedication of Tagalys team is evident from the feature developments. I appreciate their effort in understanding our business needs and feedback. We have saved numerous working hours and achieved great performances."