Site Search for eCommerce - Why you need it?

Elza

April 1, 2023

Min read

A few of our readers asked us to share more details on the basics of why they need to have Site Search. They have a multitude of reasons ranging from fewer SKUs to less monthly visitor traffic. Hence they feel it may not be important. So in the interest of these readers, let's get back to the basics.

Interested and want to skip reading - SIGNUP NOW and see your visitor engagement improve.

What is Site Search for e-commerce?

When you visit a physical store with the intent to buy something, there is a good chance you talk to the store assistant. You share your intent (Search query) and he/she replies with whats available (Search results) with options (Filters) to drill down. This is the basic real-world experience that a site search engine is expected to provide an online visitor

No matter how many SKUs your store has in stock. There will be always visitors who have no time and want to ask/search for what they seek to buy. Our data suggest between 5% to 15% of your visitors will prefer to search Vs. browsing listing pages to discover products. Now while the numbers may be small, these visitors contribute to almost 20% to 40% of the overall revenue. More details about these benefits can be found here. Interestingly, we noticed that in the 5% to 15% who search, almost 60% of that data came from visitors on a mobile device. On a mobile phone, only 2 to 4 products are visible per scroll. Menus are also mostly hidden. Hence Search is the fastest, easiest way to discover products.

How I wish you could see the raw data to be fascinated at how online visitors engage in retailer stores in today's mobile world. But if Search was not a critical path to revenue, why do the leading eCommerce store globally place an emphasis on it? Why do they clearly provide a call to action on their header across all pages, inviting visitors to search? This ancillary data should make you think about the same needs for your business. Interested already - SIGNUP NOW and see your visitor engagement improve.

And the why behind this push to make visitors search are the benefits. We have spoken earlier on the benefits of good site search but thought we back our claims with some masked data to validate these claims.

Fashion retailer - Client A

Food retailer - Client B

Jewelry retailer - Client C

As you can see from the data, no matter the size of the retailer, there are always visitors that want to search and when delivered with great search experience become customers. Search conversion is always 2x or more than conversion across other listing pages. This not only helps improve overall conversion rate but also improves cart value, revenue per visitor, time to transact therefore overall revenues. Do not wait until its late and forego revenue. Start with a free plan from Tagalys if you have less than 5000 searches a month and deliver the best search experience and improve your business metrics almost instantaneously. Increase profitability.

We will soon be talking about the different types of site search engines and what may be most applicable to you. one size does not fit all and we at Tagalys have an engine that is best suited for your business.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.

The Evolution of KYC

KYC is a fundamental regulatory requirement aimed at preventing money laundering, fraud, and identity theft. Historically, KYC involved manual verification processes that required customers to submit physical documents, leading to delays and potential errors. The advent of digital KYC has transformed this space, enabling faster, more accurate, and seamless verification processes.

Image courtesy of Vlada Karpovich via Pexels

Vision and Approach

Neokred is at the forefront of this digital transformation, offering cutting-edge solutions that simplify and streamline KYC procedures. Their approach is rooted in leveraging advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain to create a secure, efficient, and user-friendly KYC process.

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Key Features of Digital KYC Solution

AI-Driven Verification
Neokred uses sophisticated AI algorithms to verify customer identities in real-time. By analyzing patterns and detecting anomalies, AI ensures that only genuine documents are accepted, significantly reducing the risk of fraud.
Seamless User Experience
The platform is designed with the end-user in mind, offering an intuitive interface that guides customers through the verification process effortlessly. Users can upload documents, capture selfies, and complete verification steps from the comfort of their homes.
Blockchain Security
Blockchain technology enhances the security of KYC data by creating an immutable ledger that is resistant to tampering. This ensures that customer data is protected and can be audited with transparency.

Success Stories

Conclusion

Digital KYC solution represents a significant leap forward in the way businesses approach identity verification. By harnessing the power of AI, blockchain, and seamless integration, not only simplifies the KYC process but also enhances security and compliance. For businesses looking to stay ahead in a competitive market, embracing innovation could be the key to unlocking greater efficiency, cost savings, and customer satisfaction.