The challenges in eCommerce are increasing every day and SEO is an important challenge faced by all. Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, by increasing the visibility of a website or a web page to users of a web search engine.
Retailers invest in a lot of effort and money to improvise the user experience & interface of their online store but fail in bringing high volumes of recurring organic traffic to their store. This part is very important for retailers as it directly impacts customer acquisition costs. It also affects the profits at the online store. Product Listing Pages are a source of generating high volumes of recurring organic traffic to the online store. These pages are most relevant for online shoppers as it immediately gives them a choice of products to engage in. Creating and maintaining product listing pages in Magento, Shopify or BigCommerce stores is a tedious task. It also requires a lot of manual effort.
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(Creating a custom sale page in 30 seconds using Tagalys)
Using Tagalys retailers can create eCommerce product listing pages in seconds & its visual merchandising capabilities completely enhances the experience delivered to the visitors. The Tagalys powered pages are dynamic and automated. These pages are also Search Engine Optimized if the meta-variables like title, description, meta keywords are set during page creation.
Assuming SEO variables are set during page creation, some of the reasons why Tagalys powered pages are likely to rank higher in organic search results are as follows
Dynamic product sorting
Products in Tagalys powered pages are by default sorted by the trending score. This score assigned to each product is dynamic. This is based on the overall performance of the product and its tags across the last 30 days. As over 70% of visitors click on products on page 1, T-Score sorting increases the CTR (Click-Through-Rate) of the page as trending products are displayed on page 1. This increase in CTR & reduction in page bounce rate improves the page ranking in web search engines.
Quicker API response time
Faster load time with the trending products is more likely to keep your visitors engaged. Almost 60% of online visitors engage with online stores using mobile devices and mobile devices are notorious for high latency. Pages that load very slowly (after applying filters, sort options, etc.,) will cause visitors to leave the site almost immediately. Tagalys powered pages respond in less than 90 milliseconds making the page load duration fast, bounce low & CTR high. This increase in CTR & reduction in page bounce rate, improve the page ranking in web search engines.
Dynamic page variables
Tagalys allows retailers to add dynamic page variables using smart keys. A Smart Key is a dynamic variable that changes automatically based on changes made to the product table at your online store E.g., Product count, sale price, product tags, etc. It keeps the meta content refreshed always and gives visitors detailed information on the page. Dynamic content also keeps your content relevant & fresh.
(The above page variable is added using Tagalys Smart Key that varies automatically based on the store data)
While the above reasons help improve the performance of a page that contributes to page ranking, page ranking improves at a faster pace when high-performing pages are subject to high traffic. Hence online retailers should ensure other onsite & offsite optimizations like interlinking, alt tags, mobile speeds, etc., are in check to ensure the raking increases as expected.
Tagalys powered pages have a high CTR & lower bounce than pages created on Magento, Shopify or BigCommerce. Assuming onsite & offsite optimizations are done, you can be assured to have a high page ranking on SERP (Search Engine Results Page). Tagalys also saves a lot of time and resources spent on SEO.
Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category pages & Product Recommendations at their online store. To know more about our solutions and features, get in touch with us now.
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