Product Pages

Top 3 Reasons Why Your Product Listing or Category Pages are not performing

tagalys

April 1, 2023

Min read

If you are worried about the impact of a low conversion rate on your eCommerce site, you are not the only one. The truth is, many eCommerce store owners are feeling the same. Triggered by the low conversion on their product listing pages. Whether you recently saw a massive drop in the conversion rate - or visitors are not converting at all - there are some actionable tips that can help you recover those lost leads and sales.

Below, we are listing the most obvious reasons for low conversion. The signs you need to take action upon and improve your product listing page conversions.

Your Product Listing Pages Make A Bad First Impression

One of the most common reasons for a low conversion rate is that people don’t actually like what they see when they land on your site. Even worse, they cannot find the information they need. Are the products advertised on the banners that lead them to this page visible in the very first few products?

Another way to solve this is to check the heat map, user flow, and bounce rate. Your conversion funnel in your analytics software should also be checked. Assuming your banner image and the products on row 1 are in sync, what data are you using to determine the remaining sort order of the products? Are you really showing what is trending at your store?

You Don’t Know Your Target Audience

Another major reason why your product listing pages are falling in terms of conversion is the fact that you don’t know who you are selling to. This is why a key step in addressing your conversion rate issues is knowing who your customers are, what they want, and how they behave. If your audience is only going to buy products under $100, you are decreasing your conversion rates by showing products priced above $100 on the first few pages. It is imperative to deliver a targeted customer experience rather than a one-size-fits-all approach.

You Are Ignoring Mobile Users

Did you know that mobile traffic is booming and that more than 67% of the total online visitors engaged with a retail store via their mobile device? The takeaway is clear - you need to properly optimize your product listing pages, they need to load in milliseconds and make them responsive to mobile screens of all sizes. Delivering a mobile-optimized experience can help you win over the majority of the market.

Solution

At Tagalys, we pride ourselves on the knowledge and experience in the field of eCommerce and Online Visual Merchandising. We work with many eCommerce store owners, helping them pinpoint and solve problems like this while increasing their conversion. From Instant Page Creation to drag and drop curation and conversion-based sorting, our portfolio of tools is SEO-friendly and helps you increase your conversion while streamlining your work on every product listing page.

Tagalys maximizes conversion rate & gives merchants visual control of products displayed in Site Search, Category Pages & Product Recommendations in eCommerce. To know more about our solutions and features, get in touch with us now.

The Evolution of KYC

KYC is a fundamental regulatory requirement aimed at preventing money laundering, fraud, and identity theft. Historically, KYC involved manual verification processes that required customers to submit physical documents, leading to delays and potential errors. The advent of digital KYC has transformed this space, enabling faster, more accurate, and seamless verification processes.

Image courtesy of Vlada Karpovich via Pexels

Vision and Approach

Neokred is at the forefront of this digital transformation, offering cutting-edge solutions that simplify and streamline KYC procedures. Their approach is rooted in leveraging advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain to create a secure, efficient, and user-friendly KYC process.

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Key Features of Digital KYC Solution

AI-Driven Verification
Neokred uses sophisticated AI algorithms to verify customer identities in real-time. By analyzing patterns and detecting anomalies, AI ensures that only genuine documents are accepted, significantly reducing the risk of fraud.
Seamless User Experience
The platform is designed with the end-user in mind, offering an intuitive interface that guides customers through the verification process effortlessly. Users can upload documents, capture selfies, and complete verification steps from the comfort of their homes.
Blockchain Security
Blockchain technology enhances the security of KYC data by creating an immutable ledger that is resistant to tampering. This ensures that customer data is protected and can be audited with transparency.

Success Stories

Conclusion

Digital KYC solution represents a significant leap forward in the way businesses approach identity verification. By harnessing the power of AI, blockchain, and seamless integration, not only simplifies the KYC process but also enhances security and compliance. For businesses looking to stay ahead in a competitive market, embracing innovation could be the key to unlocking greater efficiency, cost savings, and customer satisfaction.

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Below, we are listing the most obvious reasons for low conversion. The signs you need to take action upon and improve your product listing page conversions.