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Spinning Stories: Why visual storytelling matters for eCommerce stores

Manasi
|
April 1, 2023
|
Min read

Storytelling has always been a crucial factor in retail. Buyers walk into a store with a story of how they got there. Sellers listen, understand their take, and help them with suggestions, spinning the tale further. The online world has adapted the same essential system. However, the competition is a lot more intense. Online visual storytelling needs to be a lot more immersive. A shopping experience is like being in a story with a start, middle, and end. The consumer enters the space with a reason, browses through, and takes a decision. At every turn (read: click), the store has a chance to make a purchase — or at least, build brand recall. According to a study, about 10% of people remember what they hear, 20% remember what they read, and an overwhelming 80% remember what they see and do. Humans are excellent at remembering pictures. When asked to recall a picture three days after they saw it first, people can recall about 65% of it!Read on to know about why visual storytelling matters for eCommerce stores.

Product-First Approach

While tapping onto the benefits of visual storytelling, a brand must focus on a product-first approach. For retail stores with a digital presence, it primarily involves online visual merchandising — letting product images drive the story. The human brain can process an image after seeing it for as little as 13 milliseconds! Brands could leverage it if they were to focus on introducing and promoting their products via visuals.

Enriching Buying Experience

If a consumer is browsing through a fashion store, they would like to buy the big-ticket items first, followed by everyday scents and accessories. The latter are usually kept as knick-knacks near the cashier — easy to pick and add to the cart. A person buying shoes might look for socks too. An eCommerce store can enhance their experience by recommending products one would need to assemble their desired outfit. Stores have to go beyond and guide buyers like a trusted shopping companion. It's the visuals of aspirations that pull people in, nudging them to add more to their carts.

Expand Brand Image

The brand recall heightens significantly when a customer sees the same hues and imagery at different touchpoints. They start associating different colors and symbols with the brand. It makes them integrate the brand into their everyday life and communication. It helps them become returning customers. Consistency in brand communication helps expand its scope and add to the brand’s overall value.

Leveraging Popular Culture

Being receptive to the current happenings, especially in the world of memes, topicals, and trends, can help a brand shape its communication better. They can leverage popular imagery in their messaging to deliver contextually relevant brand communication. They can couple it up with quick discounts to delight customers and up-tick engagement. Visuals are the essential components that drive this purchase journey.

Going Beyond Retail

An eCommerce store selling clothing pieces can talk about ways for people to expand the shelf life of their existing wardrobe. It would help them strengthen their resolve towards sustainability and build a stronger relationship with consumers. If the consumer were to need a new product, they would remember, likely making a purchase. The returns might take longer, but it would be a worthy investment. The focus here would be on brand building.For physical stores starting their online journeys and eCommerce stores expanding their reach, visual storytelling is a tool to form deeper connections with customers. The messaging interacts with their sensory vision, compelling the buyers to take a better look. The stores can entice them further with discounts and contextual content compelling them to hit the cart.

The Evolution of KYC

KYC is a fundamental regulatory requirement aimed at preventing money laundering, fraud, and identity theft. Historically, KYC involved manual verification processes that required customers to submit physical documents, leading to delays and potential errors. The advent of digital KYC has transformed this space, enabling faster, more accurate, and seamless verification processes.

Image courtesy of Vlada Karpovich via Pexels

Vision and Approach

Neokred is at the forefront of this digital transformation, offering cutting-edge solutions that simplify and streamline KYC procedures. Their approach is rooted in leveraging advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain to create a secure, efficient, and user-friendly KYC process.

“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”

Key Features of Digital KYC Solution

  • AI-Driven Verification
    Neokred uses sophisticated AI algorithms to verify customer identities in real-time. By analyzing patterns and detecting anomalies, AI ensures that only genuine documents are accepted, significantly reducing the risk of fraud.
  • Seamless User Experience
    The platform is designed with the end-user in mind, offering an intuitive interface that guides customers through the verification process effortlessly. Users can upload documents, capture selfies, and complete verification steps from the comfort of their homes.
  • Blockchain Security
    Blockchain technology enhances the security of KYC data by creating an immutable ledger that is resistant to tampering. This ensures that customer data is protected and can be audited with transparency.

Success Stories

Neokred is at the forefront of this digital transformation, offering cutting-edge solutions that simplify and streamline KYC procedures. Their approach is rooted in leveraging advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain to create a secure, efficient, and user-friendly KYC process.

Conclusion

Digital KYC solution represents a significant leap forward in the way businesses approach identity verification. By harnessing the power of AI, blockchain, and seamless integration, not only simplifies the KYC process but also enhances security and compliance. For businesses looking to stay ahead in a competitive market, embracing innovation could be the key to unlocking greater efficiency, cost savings, and customer satisfaction.

Share it with the world!

Storytelling has always been a crucial factor in retail. Buyers walk into a store with a story of how they got there. Sellers listen, understand their take, and help them with suggestions, spinning the tale further. The online world has adapted the same essential system. However, the competition is a lot more intense. Online visual storytelling needs to be a lot more immersive. A shopping experience is like being in a story with a start, middle, and end. The consumer enters the space with a reason, browses through, and takes a decision. At every turn (read: click), the store has a chance to make a purchase — or at least, build brand recall. According to a study, about 10% of people remember what they hear, 20% remember what they read, and an overwhelming 80% remember what they see and do. Humans are excellent at remembering pictures. When asked to recall a picture three days after they saw it first, people can recall about 65% of it!Read on to know about why visual storytelling matters for eCommerce stores.

Product-First Approach

While tapping onto the benefits of visual storytelling, a brand must focus on a product-first approach. For retail stores with a digital presence, it primarily involves online visual merchandising — letting product images drive the story. The human brain can process an image after seeing it for as little as 13 milliseconds! Brands could leverage it if they were to focus on introducing and promoting their products via visuals.

Enriching Buying Experience

If a consumer is browsing through a fashion store, they would like to buy the big-ticket items first, followed by everyday scents and accessories. The latter are usually kept as knick-knacks near the cashier — easy to pick and add to the cart. A person buying shoes might look for socks too. An eCommerce store can enhance their experience by recommending products one would need to assemble their desired outfit. Stores have to go beyond and guide buyers like a trusted shopping companion. It's the visuals of aspirations that pull people in, nudging them to add more to their carts.

Expand Brand Image

The brand recall heightens significantly when a customer sees the same hues and imagery at different touchpoints. They start associating different colors and symbols with the brand. It makes them integrate the brand into their everyday life and communication. It helps them become returning customers. Consistency in brand communication helps expand its scope and add to the brand’s overall value.

Leveraging Popular Culture

Being receptive to the current happenings, especially in the world of memes, topicals, and trends, can help a brand shape its communication better. They can leverage popular imagery in their messaging to deliver contextually relevant brand communication. They can couple it up with quick discounts to delight customers and up-tick engagement. Visuals are the essential components that drive this purchase journey.

Going Beyond Retail

An eCommerce store selling clothing pieces can talk about ways for people to expand the shelf life of their existing wardrobe. It would help them strengthen their resolve towards sustainability and build a stronger relationship with consumers. If the consumer were to need a new product, they would remember, likely making a purchase. The returns might take longer, but it would be a worthy investment. The focus here would be on brand building.For physical stores starting their online journeys and eCommerce stores expanding their reach, visual storytelling is a tool to form deeper connections with customers. The messaging interacts with their sensory vision, compelling the buyers to take a better look. The stores can entice them further with discounts and contextual content compelling them to hit the cart.

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