A visitor stepping into a brick and mortar store is greeted by the salesperson, and they are always available to recommend the best selling, new arrivals, or popular products at the store. Dynamic "Product Recommendations" in an eCommerce store tries to replicate the same visitor experience in an online store.
Product Recommendations are known to drive 35% of the revenue at Amazon.com and hence online visitors tend to expect the same online experience from other stores.
Considering this high potential, the placement of product recommendations has to be at the appropriate locations for the best results. For example, “Similar Products” is relevant only at the product detail pages. Displaying ‘Similar Products / Also viewed” recommendations at the home page will be inappropriate.
Below is the list of Product Recommendation types and its preferred location at an online store
- Home Page - Bestsellers / Most Popular / Personalized Recommendations
- Products page - Similar Products / Viewed Also viewed
- Checkout page - 'Complete the Look' / Frequently bought together
- Product category and listing pages - Bestsellers/New Arrivals specific to the category
Online retailers need to considers many factors such as features, performance, pricing, on-boarding, support, etc before selecting a vendor to serve their online product recommendation needs. Below is a comparison of various Product Recommendation providers and their features.
Comparison of various Product Recommendation providers and their features*
Tagalys
Rated 4.8/5.0 at G2, Tagalys also provides value-based pricing to its customers. This means the more the visitors load recommendations the lesser you pay at Tagalys compared to the rest, as we price based on visitors & not hits. Also, Tagalys provides excellent service in terms of onboarding & customer support that has been rated almost 10/10 across all reviews. Value-based pricing, with excellent conversion, increases customer ROI.
So what are you waiting for?
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Other solutions from Tagalys include ‘Product Listing Page Merchandising’ and eCommerce Site Search. The data-driven features have helped online retailers increase conversion, automate merchandising, increasing their productivity by over 60% and quashing human errors.
Check out our G2 Reviews to know why eCommerce retailers around the world love Tagalys.